Privacy Policy

Welcome to our website, mobile and/or software applications, or other related service provided by Surterra Texas, LLC, a Texas limited liability company, or its direct or indirect affiliates, subsidiaries, parent company, or other related companies (collectively, “Parallel,” “us,” “our,” and/or “we”). We value your security and privacy and provide this Privacy Policy (“Policy” or “Privacy Policy”) to describe the information we gather from you when you use the website (the “Site”), mobile and/or software applications, or other related services and the information that we collect when you visit the brick-and-mortar stores that we operate, and when you otherwise contact us (collectively, the “Services”) and how we use, process, and disclose that information. In addition, we may post additional privacy statements for some portions of the Site or Services. By submitting personal information through our Site or Services, you expressly consent to the transfer of your personal information to our servers (or our service provider’s servers) in the U.S. for our collection, use, and disclosure in accordance with this Privacy Policy.

The term “personal information,” as used in this Privacy Policy, means information that relates to or is reasonably capable of being associated with a specific individual.

Information We Collect from You Through Your Use of the Site or Services

Site or Services: You may provide us with additional information by filling in forms on the Site or Services or by corresponding with us by phone, text, email, live chat, or otherwise and when you make purchases at our brick-and-mortar stores. When you create an account, we collect the following types of information from you:

  • Name;
  • Contact information such as your email address and phone number;
  • Your physical address for the delivery of products;
  • Demographics information such as your gender and location;
  • Any other information that you provide us, such as reviews, content, birthdate, and age.

We automatically collect information about how you use our Site or Services, for example, pages you have viewed. We also collect certain technical information about your device including your Internet protocol address, geo-location information, your browser type, language and identifying information, your operating system and application version, device types, device model and manufacturer, device identifiers, and your device operating system type and version.

Cookies and Tracking Technologies: We also use cookies, Web beacons, and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. Cookies are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which usually stay on your computer until you delete them) to provide you with a more personal and interactive experience while using the Site or Services. We also use cookies for data analytics purposes, including from Google Analytics. You can find more information on how Google uses data from these cookies at (or at any subsequent URL at which such policy is located). You should consult your web browser to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may be missing out on certain features of the Site or Services. Web beacons are digital images that are used to log information on the Site or Services or in our emails. We use Web beacons to manage cookies, count visits, and to learn what marketing works and what does not. We also use Web beacons to tell if you open or act on our emails.

Third-Party Data Collection: Others, including third-party analytics service providers and advertising partners, may also collect personally identifiable information about your online activities over time and across different Web sites when you use our Services, including as described in this Privacy Policy. This Policy does not apply to and we are not responsible for those other parties. Third-party analytics services may use cookies and web beacons through the Site or Services (for example Google Analytics and ChartBeat) and platform device identifiers and software agents on and through our mobile services (for example Swrve) to provide us with information about how you use and interact with our Site or Services. We encourage you to review the privacy policies of these third parties to learn about your choices about information they collect from you.

Mobile Device Information: When you access and use the Site or Services from your mobile devices, we receive information from your mobile device.  This may include your location data, IP address and device type. You may manage how your mobile device and mobile browser share location information with us, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings.  Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

Social Network Services: If you create an account using, or otherwise connect your account to, a social networking services account (e.g. Twitter or Facebook), we may also collect information provided to us by such social networking service including for example your: name; email address; birthday; geographic location; interests; profile picture; gender; networks; user ID; list of friends; and any information you have made public on such social networking account.

Personal Information from Other Sources: We may receive personal information about you from third parties. We may associate this information with the other personal information we have collected about you.  The collection, use, and disclosure of information by third parties is governed by the privacy policies listed on the website where the information was submitted by the user.  Third parties may send their own cookies and pixel tags to you and may collect information and use it in a way that is inconsistent with this Privacy Policy.  Please carefully review these third-party privacy policies to understand how your information may be collected, used, and disclosed by these third parties.

Third-Party Cookies: In addition to our use of Google Analytics as described above, we may engage third-party service providers to serve ads to you about our products and services as you browse the Internet (to the extent permitted by applicable laws, rules, and regulations).  If ads are served to you, these third-party providers may use their own cookies tags to track your online activities and purchases in order to deliver targeted advertising based on your interests.

Pixel Tags: Pixel tags (a.k.a. clear gifs) are tiny graphics with a unique identifier, similar in function to cookies, which allow us to monitor the use of the Site or Services and to deliver banner advertisements to you about our products and services as you browse the Internet (to the extent permitted by applicable laws, rules, and regulations).  Pixel tags generally work in conjunction with cookies, registering when a particular computer visits a particular page.  You cannot decline pixel tags; however, if you turn off cookies, the pixel tag will simply detect an anonymous visit.  In addition, we use pixel tags in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

Your Sharing of Your Information

The Site or Services may allow you to connect and share your actions, comments, content, profile, and information publicly or with other people. You may control some of the categories of personal information shared via your profile from the account settings menu on the Site or Services. Please be mindful of your own privacy needs as you choose with whom to connect and what to share and make public. We cannot control the privacy or security of information you choose to make public or share with others.

The Site or Services may also provide you with the option to share certain information from your Parallel account with social networking services like Facebook, Google, or Twitter. We are not responsible for the use or re-sharing by others of any of your information once it is made public. If you do not want your information to be made public, you should not use the Parallel Site or Services in this manner and/or you should adjust your privacy settings on the applicable social networking service accordingly. We are not responsible for and we do not control these social networking services privacy practices. Please review the applicable privacy policy for information about how they use your information.

How Parallel Uses Your Information

Parallel generally uses your information to:

  • Facilitate the creation of and use of your account on the Site or Services;
  • Identify you as a user in our system;
  • To confirm your medical marijuana prescriptions or certifications (if applicable) and other permissions or licenses with databases and/or state authorities;
  • Provide, personalize, and improve the Site or Services;
  • Communicate with you (including but not limited to by text messaging, telephone, and email) about your use of the Site or Services and to market our products and services to you;
  • Develop new products and services,
  • Customize the advertising you view and recommend content;
  • Fulfill your requests, including the delivery of products to your address;
  • Send newsletters, surveys, offers, and promotional materials related to the Site or Services and for other marketing purposes of Parallel;
  • Protect, investigate, and prevent potentially fraudulent, unauthorized, or illegal activities;
  • Protect our rights and the rights of other users; and
  • As otherwise described in this Privacy Policy or in notices we provided to you.

We may also use your personal information as necessary to comply with legal requirements, to enforce our Terms of Service (currently located at []), and to cooperate with law enforcement and regulatory authorities.

We may also use your information to verify your geographic location. We may use your geographic location data to personalize our Services, to recommend content and determine whether the information you have requested is available in your location. If personal information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, Parallel may use it for any lawful business purpose.

How Parallel Discloses Your Information

We may share your information as follows:

  • We may share your personal information with your consent or at your direction.
  • We may also share your personal information with others who perform services on our behalf (for example, a company that we use for our product tracking system).
  • We may share your information with third-party service providers to fulfill your requests, including product reservation requests and prescription or certification confirmation requests.
  • We may disclose your information if we believe we are required to do so by law (for example, to verify your information with the state’s medical marijuana registry, to the extent applicable), or to comply with a court order, judicial or other government subpoena, or warrant.
  • We also may disclose your information if we believe doing so is appropriate or necessary to prevent any liability, or fraudulent, abusive, or unlawful uses or to protect Parallel and our Site or Services; or any rights, property, or personal safety of Parallel or others.
  • In the event that Parallel is or may be acquired by or merged with another company or involved in any other business deal (or negotiation of a business deal) involving the sale or transfer of all or part of our business or assets, we may transfer or assign your information as part of or in connection with the transaction. Finally, in the event of insolvency, bankruptcy, or receivership, information may be transferred as a business asset.

We may also share aggregated and anonymized data with our partners, advertisers, and other third parties.

Job Applicants.

Any personal information you provide to us when applying for a career position will be used solely to consider and act upon your application. We may retain your personal information for a period of time, but only for as long as necessary for such purposes. We may disclose your personal information to our agents for the purpose of evaluating your qualifications for the particular position you applied for, or other available positions. We may also disclose your personal information to third parties hired by us to collect, maintain, and analyze candidates for career positions.

Third-Party Advertisers and Links

To the extent permitted by applicable laws, rules, and regulations, we may permit advertisements to be delivered to you by third-party Internet advertising companies (also called ad networks or network advertisers). These third-party companies may use cookies, Web beacons, platform device identifiers, software agents, and other technologies to collect non-personally identifiable information about your visits or usage over time on our Site or Services and across other websites to deliver advertisements to you targeted to your interests, measure their effectiveness and personalize advertising content, and to understand the usage and visitation of the Site or Services and the other applications and websites tracked by these advertising companies. We do not have access to or control over cookies, Web beacons, platform device identifiers, software agents, or other technologies that they may use. We are not responsible for the privacy practices of third-party advertisers. You should check the privacy policy of the applicable third-party advertiser to determine how it handles information it separately collects from you.

Data Security and Transfer

No company can fully prevent security risks, however. While we strive to protect your personal information, we cannot guarantee its absolute security. To help protect yourself and your information, choose a unique password for our Site or Services and do not use a password on our Site or Services that you would use on any other website or online service.

Children’s Privacy

The Site and Services are for adult use only and are not directed towards children, minors, or anyone under the age of 18.  If you are under the age of 18, you are not authorized to provide us with any personal information.  If the parent or guardian of a child under 18 believes that the child has provided us with any personal information, the parent or guardian of that child should contact us at the email address below and ask to have this personal information deleted from our files.  We appreciate your cooperation.

Using The Site or Services From Outside The United States

If you are visiting the Site or Services from outside the United States, please be aware that you may be sending information to the United States (or another country) where certain servers may located. That information may then be transferred within the United States (or such other country) or back out of the United States (or such other country) to other countries outside of your country of residence, depending on the type of information and how it is stored by us. These countries (including the United States) may not necessarily have the data protection laws as comprehensive or protective as those in your country of residence; however, our collection, storage, and use of your information will at all times be governed by this Privacy Policy.


We may offer certain online polls, surveys, contests, sweepstakes and other promotions from time to time.  Participation in these polls, surveys, contests, sweepstakes and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter.  Information requested may include personal information such as your name, address, date of birth, phone number, mobile phone number, e-mail address, username, and similar information.  Subject to applicable legal restrictions, we also may use the personal information collected related to the promotions described in this section to communicate with you about our services or products.

Your Privacy Rights

Depending on the state in which you reside, you may have certain privacy rights, such as to access, correct, update, port or delete your personal information or opt-out of certain disclosures. To exercise such rights, please contact us directly at If you have an account with us, you can also manage some of your personal information from within your account.

Information Choices

You may send requests about your personal information, including changes to your contact preferences, changes to or deletions of your information or content you post, and requests or inquiries regarding opting-out of sharing of personal information with third parties by emailing Please note that deletion of your personal information or content does not ensure complete or comprehensive removal of the content or information posted on the Site or Services.

When you visit the Site or Services, we and others give you the following choices about use of mechanisms for tracking, including tracking of your online activities over time and across different websites and online services by third parties. Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies from our Site or from third parties. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site or Services. To opt-out of Google Analytics web tracking for certain browsers, you can download Google Analytics Opt-out Browser Add-on. You may opt out of other cookies that may be present on the Site or Services by utilizing the option in your browser or mobile device. You can also choose to opt-out of use of cookies by some of our third party advertising partners to deliver ads tailored to your profile and preferences. However, while we and others give you choices as described in this Policy, there are many ways in which Web browser signals and other similar mechanisms can indicate your choice to disable tracking, and our Site or Services may not be aware of or honor every mechanism.

You may decline to share certain personal information with Parallel, in which case we may not be able to provide you with some of the features and functionality of the Site or Services. You may have the right to know what personal information Parallel has about you and to correct any inaccuracies. Please direct any such requests by email to

Changes and Updates to this Privacy Policy

From time to time, we may revise the Policy. Any such revisions will be effective immediately. To help keep you up to date about any changes, we note the date the Privacy Policy was last updated above. You agree to review the Policy periodically so that you are aware of any modifications. Continued use of our Site or Services following notice of such changes shall indicate your acknowledgement of such changes.

Parallel Contact Information

Please direct any comments or questions that you may have regarding this Privacy Policy to: 55 Ivan Allen Jr. Blvd. NW, Suite 900, Atlanta, GA, 30308 or, Attn: Legal Department.

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